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Travel Analytical Consultant in Google Dubai
Maria de la Fuente is an Travel Analytical Consultant in Google Dubai, where she works with global airlines such as Emirates, Etihad, Qatar and hotel groups such as Jumeirah or. As part of her role she helps clients define their business analytics capabilities to predict market changes, develops predictive models and run them into production to improve digital perform.
She holds a Master degree in Telecommunications Engineering. She worked as a software engineer in Airbus, Germany before joining the Spanish Google office as a travel Industry Analyst. She has performed other initiatives inside the company such as Talks at Google in Spain and Middle East; where she interviewed relevant personalities of the spanish and middle eastern society; helped to define the strategy of Google in emerging markets and currently working in the development of the startup ecosystem in Middle East.
*Develop predictive models and run them into production to improve digital performance
*Help clients define their business analytics capabilities to predict market changes
*Gather and use data from different internal and external sources and turn it into insights that help clients realize their opportunities.
*Develop both industry-specific and general market analysis to deliver insights regarding market and competitive trends, auction dynamics, and other data-driven analysis
*Deliver insights and strategies to develop forward thinking sales recommendations that align with client business objectives and provide analysis and research to our largest and most advanced advertisers in Travel
*Portfolio management: Revenue forecasting, client prospecting
Titulo de charla: “The importance of Data | How to know more about your customers”
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